Branding and Marketing Campaign
Old Potter's is a local Inn that also started its very own craft brewery, located in Greyton, South Africa.
With the rise in the craft beer trend Old Potter's needed to stand out in a saturated market. I worked along side a wonderful team of marketers and creatives to come up with a marketing campaign and strategy to boost Potter's brewery business.
The campaign included strategies to expand the use of social media, create content and expand their market. We also catered to their current target market by using some ATL methods of advertising. The campaign came along with some branded content too, like t-shirts and spanking new bottle labels.
The entire concept for the campaign stemmed around their humble beginnings of brewing in a garage at home with continuous mistakes to get the perfect beer. After all, mistakes are what make us great. Using the quirky surroundings of the property and Inn, we photographed it and used it in the campaign to portray the authenticity and uniqueness of the brand.