
TWOK
LONDON
Beauty and Make Up
TWOK is a London based makeup and beauty brand. Working for them as an assistant digital marketer, besides the brand and marketing related work, some of the creative work I did is ideate, create social media content and photograph products.












About Me
Hello! I'm Zoë Hellaby, a multi-disciplinary creative and marketer with experience in photography, design, videos and editing, content creation and communications.
Where does Hell of a Creator come from anyway?
The term Hell of a Creator comes from two elements.
One - I identify myself partially by being a creator - someone who comes up with ideas and produces content, campaigns, videos, photos and the like.
Two -My surname Hell-a-by.
What's your background?
Professionally, I have two qualifications:
One - Advanced Diploma in Photography.
Two - BA Degree in Visual Communications.
I worked a social media manager for a year where I also did photography, advertising and content creation for an online fashion and events platform.
Thereafter, I worked as a freelancer for 3 years in art direction where I often used my photographic knowledge. I also did graphic design, content creation and marketing campaigns. There is no one brand or industry I work in, I'm very versatile. However, I prefer working with tangible products.
Personally - I am a curious, open-minded, ambitious, versatile, emotionally intelligent and a goal-driven individual with an intense kind of passion (that's where the fire comes from).
I'm particularly competitive with myself and I enjoy not only building my own skills and knowledge, but assisting those around me too in whatever way I can and finding ways to work together that would be mutually beneficial.
I live and breathe being a marketer and creative, it's very much a part of who I am not only professionally but something I even utilise in my day-to-day life.